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Partner programme for digital agencies

Manage your clients’ presence on Kude.bg from a single platform, buy advertising at agency rates and earn a share of the subscription fees from the clients you’ve referred. Access to each business is granted by its owner and may be withdrawn by them at any time.

Is the agency already approved? The panel can be found at api.kude.bg/partniori.

  • over 19,000 businesses in 30 cities
  • the client’s profile stays free
  • a reply within two working days

How it works

Four steps, two of which depend on us and one on your client.

  1. Step 1: Apply

    Please complete the form below. Submitting this request does not grant access to anything nor does it generate a referral code — it is simply the start of a conversation.

  2. Step 2: We approve the agency

    We review who you are and what sort of clients you work with, determine your tier and grant access to the partner dashboard. Approval grants you the tariff — it does not grant access to any businesses.

  3. Step 3: Your client grants you access

    You send an invitation to the business from the dashboard. The owner sees the invitation on their dashboard, ticks the boxes to specify exactly what they are granting you permission to do, and confirms it. Up to this point, you cannot see any of their details.

  4. Step 4: You can manage everything from a single dashboard

    Campaigns, statistics, indexing and commissions for the entire portfolio on a single screen, rather than twenty separate logins.

    Visibility in search

    37,150

    +412% growth over 12 monthssample data

    last 12 months

    Profile visits

    6,191

    +451% growth over 12 monthssample data

    last 12 months

    Bookings

    1,323

    +179% growth over 12 monthssample data

    last 12 months

    Average rating

    4.7

    +0.6

    from 128 reviews

    Visibility in search

    last 12 months

    • 10,000
    • 5,000
    • 0
    The data as a table
    MonthValue
    Month 11,180
    Month 21,340
    Month 31,520
    Month 41,870
    Month 52,240
    Month 62,610
    Month 73,180
    Month 83,520
    Month 93,960
    Month 104,480
    Month 115,210
    Month 126,040

    Profile visits

    last 12 months

    • 2,000
    • 1,000
    • 0
    The data as a table
    MonthValue
    Month 1186
    Month 2214
    Month 3248
    Month 4305
    Month 5372
    Month 6431
    Month 7528
    Month 8588
    Month 9664
    Month 10752
    Month 11879
    Month 121,024
    The statistics of one business. In the panel the same screens cover the whole portfolio. The figures are examples.

What you get

Commission on subscriptions

A customer who signs up using your referral code is credited to the agency. You receive a share of each of their subscription payments — every month for as long as the customer remains a subscriber, rather than a one-off payment upon sign-up.

Discount on advertising

You purchase display campaigns at agency rates. The difference between that rate and what you charge the client is yours to keep — and you can see it clearly stated on every campaign so that you can re-invoice it fairly.

Priority in the inventory

Your campaigns receive bonus weighting in the rotation and access to positions that are not open for direct requests. The bonus is an addition, not a multiplier — it cannot eat into impressions sold to another advertiser.

The tools — for all customers at once

Ensure profiles are complete and submit requests for re-indexing to Google and IndexNow across the entire portfolio from a single screen. With a daily agency quota, as Google’s quota is shared across the platform.

Tiers and terms

Every approved agency starts at Bronze. This level determines the default terms and conditions; the specific rate is negotiated and may be more favourable than that shown in the table.

  • Bronze

    entry level

    10%

    commission on the subscriptions of the clients you brought in

    Discount on advertising
    10%
    Bonus in the rotation
    there isn't any
  • Silver

    from 5 clients

    15%

    commission on the subscriptions of the clients you brought in

    Discount on advertising
    15%
    Bonus in the rotation
    +1 weight
  • Gold

    from 15 clients

    20%

    commission on the subscriptions of the clients you brought in

    Discount on advertising
    25%
    Bonus in the rotation
    +2 weight

Example. A client on the Core plan — €59 a month. At Silver level that is €8.85 every month, for as long as the client stays yours. Ten such clients at Gold level make €118 a month, recurring.At the current price of the Core plan. The commission is on the subscription, not on advertising.

The commission is charged on subscription payments. No commission is charged on advertising — the benefit there is the discount, and adding a commission on top would mean we’d be paying you twice for a single transaction.

Apply

An application grants no access and issues no referral code. We reply within two working days.

Your client decides what you get

The agency may request access. The business owner responds via their own dashboard, having logged in as themselves. Permissions are revoked individually and may be withdrawn at any time; such withdrawal takes effect immediately.

Rights that the owner may grant

Edit profile
Description, opening hours, photos, menu, FAQs.
Advertisements and campaigns
Setting up and managing display campaigns for the business.
Statistics and comparisons
Visits, searches and comparison with competitors.
Google Indexing and SEO
Submitting addresses for re-indexing and working on the completeness of the profile.
Reviews
Reply to reviews and invite reviews on behalf of the business.
Bookings and guestsoff by default
Bookings and guest details. Disabled by default — this is the personal data of the business’s customers, not the business itself.

What should never be delegated

  • Deleting the business
  • Transferring ownership
  • Changing the account
  • Cancelling the subscription

These four are not on the list and cannot be added to it — an agency able to cancel its client’s subscription or transfer the business to itself is not something anybody should grant with a tick box.

How and when you receive the money

  1. Charged at the time of payment

    Every subscription payment from a referred customer is recorded in a register, stating the date, the basis and the percentage used to calculate it. The percentage is recorded at the time of payment — any subsequent renegotiation does not alter the amount already charged.

  2. Waiting for the chargeback period

    A card payment may be reversed weeks later. That is why the commission is held back before it becomes payable. You can see it in the dashboard at all times — along with the date on which it becomes due.

  3. It is paid monthly

    At the end of the month, the commission due is collected in a single payment. We make the payment by bank transfer and record the reference number; the agency then issues its invoice for the amount.

What the programme does not include

Automatic campaign approval
The advert is published on another business’s page. The content is subject to review — a badge does not replace a review, regardless of the level.
Advertising commission
The benefit there is the discount. A commission on top of that would create an incentive to buy stock simply for the sake of the commission itself.
Guaranteed ranking on Google
Submitting a site for indexing is a request for the search engine to visit and take a look. It is not indexing, and certainly not a guarantee of a particular ranking — no one can promise the latter.
Access without the customer’s consent
There’s no way an agency can add a business on its own. If the client doesn’t confirm, the link remains an invitation and doesn’t do anything.

Apply

Short form — the details will be discussed with you afterwards. We’ll get back to you within two working days.

Frequently Asked Questions

Does my client need to have a paid subscription?

No, not so that you can manage it. A free listing can also grant you certain rights. However, commission is only charged on payments — a listing without a subscription does not incur commission, as there is nothing to charge commission on.

Can I buy adverts for a client who isn’t on Kude?

Yes. A campaign can link to an external address rather than to a business in the directory. The link is marked as paid and does not pass any weight to the advertiser’s site — a paid link that passes a ranking signal is exactly what Google calls a link scheme.

Who pays for the advert and to whom is the invoice issued?

The person who clicks the button pays. If the agency pays, the invoice is issued to the agency — this is how most agencies operate: they purchase the media and re-invoice it with their own margin.

What happens if a client changes their agency?

Access is revoked by the owner and ceases immediately. The commission for the period during which the client was yours remains payable — it is in recognition of you having brought them in, not for your continued management of their account.

Can a colleague have read-only access?

Yes. The ‘Analyst’ role can view clients and reports but cannot spend any money. It is also the role assigned to the client themselves if they wish to view the information. The financial screens — commissions and invoices — are visible only to the agency manager.

How many customers are needed to reach the next level?

The figures in the table are for guidance only and are not set in stone. The rate increases during negotiations because, for some agencies, the volume is based on advertising rather than the number of businesses.

What's new on Kude.bg, once a month

New businesses, offers and what's happening around the country. Short, once a month, no third-party ads.

We will send you a confirmation email. The subscription starts when you open the link in it.